We were commissioned to design a brand and interior graphics for a new role-play experience for young children. Let’s Pretend is a venue where kids can discover, explore, learn, and have fun. Our goal was to create a look and feel that reflected the loud, joyful and imaginative approach of the children who would play there.

Focusing on geometric shapes and clear, colourful iconography, we created the branding used across all materials as well as on the wall graphics that mark the different zones of the role-play centre: a vets, a school, a theatre, a salon, a doctors and a construction site. This unique venue has proven an immediate success with local families.