Obelisk is a sports agency that represents professional golfers on multiple tours. It was founded by professional golfer Jason Kelly, following two decades of experience in the sport as a player.

It was really important that Obelisk started to stand out visually in the market, so our creative thinking was to make the brand bold and in-your-face with a bright palette and chunky fonts. Golf commodities are heavily based on statistics so strong typographic design was imperative to help sell the golfers to potential sponsors.